New York Times – You See Pepsi, I See Coke: New Tricks for Product Placement

You See Pepsi, I See Coke: New Tricks for Product Placement …The streaming services have data on viewers’ spending habits and brand preferences, and they’re looking into new ways to use it. First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently […]

Examples of favourite mistranslations courtesy of Tongue Tied

With thanks to Richard Hale at Tongue Tied. From the famous claim to an unsuspecting Chinese public that “Pepsi will bring your ancestors back from the dead” to the hotel in Japan that invites you to “take advantage of the chambermaid” we have all seen bad translations in action. We’re not going to preach as […]