Netflix partnerships could become more attractive to marketers in a down economy, analysts predict

Article by Megan Graham, CNBC. KEY POINTS A new report from Forrester Research predicts that marketers will double their spend on marketing partnerships with Netflix, like product placement and “other creative marketing integrations with brands.” This will come as marketers increasingly seek more natural and less intrusive ways to reach consumers, instead of bombarding them […]

Forbes: How Blockchain Could Start To Make Waves In Media And Entertainment In 2018 – Catenae Innovation #CTEA

Article by Nelson Granados for Forbes Magazine. Blockchain technology made big news in December thanks to the bitcoin cryptocurrency surging past $10,000 to a $20,000 peak, the launch of bitcoin futures in major exchanges, and the announcement that the Australian Stock Exchange will use blockchain technology for trade settlement. Blockchain could also start to be implemented in media and entertainment in […]

Growth Company Multicast – Alan Green talks to Nick Timms, CEO of DragApp

Brand Comms CEO Alan Green talks to Nick Timms. Nick is co-founder and CEO at DragApp, a mailbox application that organises your inbox in much the same way that a CRM system organises and segments a company marketing database. In the past year DragApp has amassed over 30,000 users in nearly 200 countries, and already […]