Lies, Damned Lies and Thomas Cook’s Headline Statistics

“Lies, damned lies and statistics”  a phrase often attributed to Disraeli, is used to describe the persuasive power of numbers, particularly the use of statistics to bolster weak arguments. Some of the headlines used in Thomas Cooks third quarter results last week seemed to lend some strength to the adage. “The 12th consecutive quarter of improved profitability”, trumpeted Cooks, […]