CB News – When Advertising Improves the User Experience

FranceTV Publicité has partnered with Mirriad #MIRI, a British Start-Up to offer a product placement offer via augmented reality. Julia Leadbeater, VP Commercial Development for Mirriad in Europe tells us how and why. What is Mirriad technology? Julia Leadbeater  : It is a patented artificial intelligence technology which, thanks to an augmented reality process allows producers […]